In order to create a product that really works you must have experienced one that doesn't. After years of racing Karim Ojjeh decided to take matters into his own hands.

Following his maiden participation at the 2005 Le Mans 24 Hours, where he finished second in class, he looked forward to driving his Lamborghini back to home in Switzerland. After the podium ceremony he changed out of his racing gear and jumped into his sports car. Immediately he felt that the connection he had enjoyed with his racer was missing in his road car.

He stopped at the next gas station and put his racing boots back on, problem solved. It was at this point he decided to create a shoe that was to be both stylish and casual but had the performance of a traditional racing boot.

The KO-Racer driving shoes were born.

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Karim Ojjeh

The KO-Racer Shoe has a circuit-looking straight sole for a unique branding and a never before seen tire grove to get water out, similar technology to an anti-aquaplaning system for tires.

All-round weather-proof material will keep your feet dry and unlike other shoes, our materials are super comfortable. We always try to use the most high-tech elements without compromising comfort.

The leather finish with our branding is just the tip of the iceberg. Our spoiler, which simulates the aerodynamics of a car, extends to our proudest element of the KO-Racer Shoe; the heel support. During extensive driving, this is where our shoe performs way beyond the extent of what you might think is possible. You may think there's a product like ours out there, but the truth is; there just isn't.

No one has a shoe as good as ours and so the question remains... do YOU have a plan?